Our family has been in the jewelry business for over 80 years. The two of us have over 40 years combined experience. Through the years, we have been asked a lot of questions pertaining to our business, jewelry and gifts for life cycle events. Following are some of the most asked questions we have received over the years.
I am looking to get engaged. Which of the 4 C’s should I focus on most? David – Most people have a budget in mind when diamond shopping. I feel you get the biggest bang for your dollar by choosing a diamond with an SI1 or SI2 clarity, G or H color and a very good cut grade. From there you can choose the right size diamond that fits your price range.
My grandmother gave me a diamond that has an old European cut. Does it still have value? Chad-It sure does. The beauty of jewelry is you have something that has been in your family for many generations and the sentimental value is priceless! If you are not emotionally tied to the older cut, you can have the diamond re-cut to a more brilliant cut. This will add value to the diamond, giving it the fire and sparkle that is in demand for diamonds today.
Did you always know you were going to work in the family business? David – I had a pretty good idea that one day I would work in the family business. As a young boy, I would go to work with my dad on weekends or during the holiday season. At first, I would clean the cases and empty the trash. Later, I would watch what my dad did and learn from him. After college, I spent four months in Israel working with my cousin in the diamond business. When I returned home, I went to work in the family business. The rest is history!
My wife has so many old and out of style pieces of jewelry. What should we do with it? Chad – If she’s not wearing it and others in the family don’t want it, then bring it in so we can evaluate what you should do. Sometimes we can design a new piece with some or all of your old pieces. If not, trade it in for something new. We are very fair on evaluating your old items and you would be surprised as to what some of it is worth. People have thousands of dollars tucked away in the back of a drawer. Why not do something so you can enjoy something new!
Where did the name “Alson” come from? David – My grandfather’s name was Alvin, or Al for short. When his sons joined him in the business, the name “Alson” was born. Our family just celebrated our 80th year in the jewelry business in Cleveland.
My wife told me I’m suppose to buy her a “push” present when we have our baby. Is that true? Chad – What do you think I’m going to say to that? Of course! After all, it’s a beautiful thing bringing a new child into the world. What better way to capture that milestone than with a special piece of jewelry that can be passed on for many generations to come.
Are waterproof watches actually waterproof? David – Watches are not waterproof, but water-resistant. Water resistance is the ability of your timepiece to withstand immersion in water and is rated in either meters, feet or atmospheres. The older a watch gets, the less water-resistant it becomes. It is very important to remember to not wear your watch in a hot tub or jacuzzi as the excessive heat will cause the gaskets to fail. We also recommend that you rinse your watch with fresh water after the watch has been immersed in salt water or in a chlorinated pool.
What is it like being in business with your brother? Chad – It’s great! We had a close relationship as kids and it has continued to grow as we have matured. We have a mutual respect for one another. We have different responsibilities which allow us to use our own creativity to grow our business.
To learn more about Alson, click on the video.[wpvideo YaZbj7Po]