The New Rolex Timepieces At Alson Jewelers

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Four new watches by Rolex have arrived at Alson Jewelers.  The watches made their debut this past April at Baselworld in Basel, Switzerland.  We are thrilled to be carrying the watches at our store and bringing you the latest designs from Rolex.  Read on for a sneak peek of these outstanding timepieces.

GMT – Master II

The new Oyster Perpetual GMT-Master II is designed in 904L steel, with a rotatable bezel featuring for the first time a two-color ceramic Cerachrom bezel insert in blue and black representing day and night.  Rolex developed a unique process in designing the new Cerachrom bezel insert. This process allows the ceramic component with two distinct colors to be produced as a single piece. It echoes the traditional two-color bezel of the original GMT-Master and GMT-Master II models.

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Yacht-Master II

Launched in 2007, Rolex’s revolutionary regatta chronograph is now available for the first time in 904L steel, fitted with a Cerachrom bezel insert in blue ceramic.  The  Yacht-Master II features an exclusive function developed by Rolex: a countdown which can be programmed from 1 to 10 minutes and incorporates a mechanical memory, allowing it to be reset to the same countdown duration. Once launched, it can also be synchronized on the fly, enabling it to be adjusted to match the official regatta countdown. The countdown function responds perfectly to the need for precise timing during the crucial starting sequence of a regatta.  The countdown is programmed via the rotatable Ring Command bezel, an innovative interface between bezel and movement developed by Rolex.

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Day-Date

Launched in 1956, the Day-Date was the first chronometer wristwatch to indicate the date and the day of the week on the dial. The new Oyster Perpetual Day-Date collection in 18k yellow, white or Everose gold features colourful leather straps and matching dials.  The new colors of the dials and the matching straps vary according to the gold of the watch case: green or cognac for the 18k yellow gold versions; blue or cherry for 18k
white gold models; and chocolate, or a more classic rhodium dial with a black strap, for cases in 18k Everose gold.

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Cosmograph Daytona

Launched in 1963, this legendary chronograph is offered for the first time entirely in 950 platinum. It is designed with a chestnut-brown monobloc Cerachrom bezel in ceramic and an ice blue dial.  A key part of the Cosmograph Daytona is its Cerachrom ceramic bezel with a tachymetric scale, making the watch ideal for measuring average speeds of up to 400 miles or kilometres per hour. The numerals and graduations are perfectly legible thanks to the deposition of a thin layer of platinum via a PVD (Physical Vapour Deposition) process.

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For more timepieces by Rolex, check out our website and connect with us on Facebook, Twitter and Instagram.

2 thoughts on “The New Rolex Timepieces At Alson Jewelers

  1. Chris D. Posted on I have that exact watch and I wanted to relapce the blue and red bezel with a black one. Any idea where I can track down an authentic Rolex bezel piece? Thanks.

    1. Chris,
      Your best bet is to go to an official Rolex retailer in your area. They will be able to assist you with replacing your bezel.

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