TAG Heuer was founded over 150 years ago by Edward Heuer who was just 20 years old at the time. Since then, the brand has built a name for itself based on technical prowess and exceptional quality. Each and every TAG Heuer timepieces embodies the excellence, precision and elegance that the company was founded on in 1860. With prestigious brand ambassadors such as Cristiano Ronaldo, Maria Sharapova, Jeremy Lin and David Guetta, TAG Heuer is easily one of the most well-known watch brands in the world.
TAG timepieces have a strong connection to motor racing and marking precise times however they also craft watches made for yachting, surfing, sports and everyday use. Experience the luxury of a TAG Heuer Swiss timepiece from Alson Jewelers.
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