Penny Preville

New Year’s Resolutions For 2020

New Year's resolutions.  We all make them, resolve to keep them and often break them.  As we kick off 2020, we want to know - What are your resolutions for the new year?  We have some resolutions of our own that involve lots of sparkle.  So...

Read More

Ippolita

Taking It To The Hoop

March Madness has begun and it has us thinking about our own hoop dreams.  Diamond hoops in white and rose gold are just a part of our starting line-up.  Our dream team of earrings in gold, sterling silver and diamonds will be a slam-dunk when you match them up...

Read More

Maral Artinian of Marli NYC

Alson Chats with Maral Artinian of Marli NYC

We recently sat down with Maral Artinian, founder of MARLI NYC.  We talked about everything from our favorite pieces from her collection to our favorite spots in NYC.  We love her cool, chic designs that pair perfectly with our favorite jeans or a formal gown. Read...

Read More

How To Buy A Diamond

Buying a diamond. Those three little words can be very intimidating. Well, we're here to help you through the process and make it as easy for you as possible. First, it is important to find a jeweler that you trust. This is a big purchase...

Read More

Jewelry Gifts For The Holidays

The holidays are right around the corner, and with Hanukkah starting early this year, it's time to get a jump-start on holiday shopping.  We have great ideas for you this holiday season from gold jewelry to watches and diamonds that sparkle.  Browse our gift suggestions...

Read More

Dynamic Duos – Bridal Sets

When we think of dynamic duos, a few names come to mind.  Fred Astaire and Ginger Rogers, Thelma and Louise and Abbott & Costello. At Alson, we have a few dynamic duos of our own.  With the largest selection of loose diamonds and engagement rings...

Read More

Fall Jewelry Trends 2013

While we're enjoying every last bit of summer, we are looking ahead to the jewelry trends for fall.  We're excited for some of the new designs we ordered at the jewelry show in Las Vegas to come into our store this month.  Gold, opals and...

Read More

Top Ten Engagement Ring Settings

Are you about to get engaged or are you shopping for an engagement ring?  Have no fears! We have compiled a list of the Top Ten Engagement Ring Settings that you'll want to know about before you start your ring shopping.  So if you're looking...

Read More

Singing The Blues

Blue is one of the big color trends we'll be seeing this spring.  From Dusk Blue to rich Monaco Blue we are loving all the latest fashions and jewelry in this gorgeous hue.  We can't get enough of blue stones like blue topaz, sapphires and...

Read More

Blackout! The Best Looks in Black Diamond Jewelry

Wow!  Last night's Super Bowl certainly had it all.  Two great teams vying for the Super Bowl Title, 108 yard kick-off return for a touch down, a goal-line stance at the end of the game and a BLACKOUT!  Well we have a #blackout of our own...

Read More